Hermes Pop-Up

Fall 2022

This pop-up store for the luxury brand Hermes was designed for the Italian department store La Rinascente, located in the historic center of Rome. While studying in Rome, I researched compelling environments and experiences influencing alluring atmospheres and learned about visual merchandising strategies. As a result, I proposed a temporary re-organization of the space to create a unique shopping experience. The design aims to transport people into the world of Hermes by playing with Hermes’ historic orange color. The “bar” experience creates an interaction with clients and allows a moment of rest in the busy La Rinascente.